New Client

How did you hear about us?

Contact Information

Contact Name:

Contact Cell Phone

Best email:

Business Name:

Business Phone:

Business Email:

Business Address:

City State zip:

Other Physical Locations:

Present website URL:

Hours of Operation:

User Name/Login - Website

Password - Website

User Name/Login - Hosting Account

Password - Hosting Account

Payment Types Accepted

Please check all that Apply:
 Cash Personal Check Visa MasterCard Discover AMEX Diner's Club PayPal Google Checkout Financing  Pre-Pay Plan

Do you want to offer coupons?
---YesNo

Business Categories

Please list categories your business would fit under (i.e. grocery store, legal services, restaurant, etc):

Products and Services

Please provide a brief description of what you company does/sells:

Why do your current customers buy from you?

Which one(s) do you sell more of?

What is your most profitable line of business?

What's the average ticket price?

How much of that is profit (what is a client worth to you)?

What are the challenges for your business (outside influences, market)?

What guarantees/Warranties do you offer?

Current Customers

Who are your current customers (Business to Business, Business to Consumer, Professionals, Entrepreneurs, etc)?

Why do your current customers buy from you?

What is dollar value of a customer within a given timeframe? (How much does a customer usually spend with you, how frequently, over what time frame?)

Customer Benefits

Who are your current customers (Business to Business. Business to Consumer, Professionals, Entrepreneurs, etc)?
 Business to Business Business to Consumer Professionals Entrepreneurs Schools Government Non-Profits Organizations Other

What are their needs and problems?

What is the biggest problem that you solve for your customers (what pain is it that you are relieving)?

How will those needs and problems be best addressed by your product?

What is most important to your best customers?

What is least important to them?

What results do you expect your potential clients to achieve?

Keywords

If I was your client, and I was searching for your services, what five key phrases would I type into Google (Please be specific as possible)

Primary Keyword (your best determination)?

Why do you feel this is your best keyword?

Market

Please describe your target market:

Age:
 Under 18 18-24 25-34 35-44 45-60 61 and older

Sex:
---MaleFemaleBoth

Occupation:

Education:
 Some High School High School Diploma or GED Some College College Degree

Market Areas

Other relevant information:

Competition

Main Competition Name:

Main Competition Website URL:

2nd Competition Name:

2nd Competition Website URL:

Competiton Comparison

What does your competition do better than you?

What do you do better than your competition?

Local Marketing

Do you have established accounts with:

Google
---YesNo

Bing
---YesNo

Yahoo
---YesNo

What local areas do you serve?

What zip codes do you serve?

Marketing Campaign

How are you getting the majority of your customers now?

How do most people hear about your business?

What is the #1 reason customers come to you?

What types of advertising have you done in the past?

What types of advertising are you doing now?

Why do your current customers buy from you?

Do you plan on using paid sources of traffic?

How much is your advertising budget?

Online Marketing

What type of online marketing have you done/are doing (PPC, SEO, buying ads on sites, yellow pages.com, etc)?

Are you showing up on local search maps (google local, yahoo local, bing)?
 Google Yahoo Bing

What kind of content do you have out there besides your main website (directory listings, articles, videos, press releases, blogs, facebook pages, twitter, etc)?

What is working for your website?

What is not working on your website?

What kind of response have you been getting?

What kind of tracking system do you have in place to measure the effectiveness of your advertising?

What is the #1 action you would like your website visitors to take (call phone #, submit email, fill in form)?

What kind of content do you have right now that you could use to position yourself as an expert In your area of business (articles you’ve written, interviews you’ve done, radio or TV interviews, or commercials)?

Any other helpful information to understand your business?

Slide Show Creation

For slide show creation, please provide the following:

Important information to include on the video (websites phone numbers, special offers)

Current Videos

If you currently have commercials or video, please provide link to video locations.

Website and Video Images

Please provide 15 photos/images.

Suggested images:

• Owner profile photo
• Employees
• Photos of interior/exterior of building
• Signage
• Logos /Branding
• Better Business Bureau , including rating
• Chamber of Commerce
• Association Logos
• Accreditation logos/images
• Company/ Vehicles