Using Call Tracking to Gain Intelligence

Admin — Tue, 27 Mar 2012 23:48:39 +0000

Advertising Without Tracking is a Waste of Money
At Hardwire Marketing, we advise our clients to ignore the marketing noise that bombards them constantly. That may sound a little strange, considering we are a marketing firm ourselves. But we also like to think of ourselves as an intelligence agency. A Customer Intelligence Agency. No, no, not that CIA!
We not only respect that your time is valuable and should not be wasted, we also respect that your money is valuable and should not be wasted. Our approach goes something like this:
Strategy…strategy…strategy
Our basic intelligence tells us that introducing new marketing techniques without a plan and a tracking system can lead our clients to a place where they are afraid to discontinue a service for fear that it may be the one that is bringing leads to their business. When in reality, it might not bring anything to the business.
Our Customer Intelligence tells us that starting at the front of the business is wrong. We start at the back where the money is made. We don’t promote spending money to get new leads until there is a system in place to close the sale. Our proprietary tracking software can pinpoint where you get a lead and also where you lose a lead. Having this level of intelligence allows us to increase our customers’ revenue by 20-30% in just 30 days.
Once we have strategies and automated systems in place, we introduce trackable marketing activities, continuing only those which have an acceptable return on investment.
We strategize
We systemize
We track results
We use Intelligence